Meet our Team


Victoria Emerson (Founder and Chief of Robots)

Victoria is a qualified teacher and senior leader in Digital and AI Education with two decades of experience in tech education. Victoria is passionate about making technology practical, accessible and confidence-building for everyone.

Alongside her MSc in Artificial Intelligence, she works across digital education, digital, data and AI apprenticeships, assessment and AI literacy. Her mission is simple: to remove the jargon, make learning enjoyable and help people become confident Digital Experts, Tech Wizards and AI Innovators. 🤖✨

Let's connect on LinkedIn


Amber Emerson  (Head of Digital City)

🐾 Meow, meow, meow, purrrrrrrr [TRANSLATED FOR HUMANS] Leader of Digital City and Head of Innovation at Digital City HQ. 


Liam Edwards (Chief of Love and Communications)

Liam helps make sure everything we create feels welcoming, supportive and genuinely human. With a natural talent for connecting with people, Liam brings warmth, humour and heart to our communications, helping learners feel confident, included and encouraged from the very beginning. His mission is to remind us that technology works best when people come first. 💚✨


Sam Barnfield (Chief Operating Officer)

Sam helps keep everything at We Love Data & AI running smoothly, turning ideas into action and making sure our people, processes and projects work brilliantly together. With a sharp eye for detail and a passion for continuous improvement, Sam supports the team to deliver practical, reliable and genuinely valuable learning experiences. Her mission is to build strong foundations that help our learners, our team and our organisation thrive. 💜✨


Dr Joe Watkins (Founder of Grassroots Intelligence)

Joe provides practical AI support to organisations that need it most. With extensive experience across AI strategy, solutions, coaching and education, Joe also works as a subject matter expert within the apprenticeship sector and regularly supports schools and charities.

Grassroots Intelligence has partnered with We Love Data and AI through a shared belief that AI education should be accessible, inclusive and enjoyable at scale. Joe is particularly passionate about designing high-quality AI-powered learning content that can adapt to different accessibility and language needs. Outside work, he enjoys family time, running with his dog, Minecraft and beatboxing. 🤖✨

Visit Grassroots Intelligence: https://grassroots-intelligence.com/
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